MONEY RITUAL: Manifestation of Information Seeking Behaviour

Source: Google Trends, FreshtouStat 2022

By: Salaudeen A I

Quest for money has been on a rise for a long time, although, it is a global phenomenon but a strong relationship exists between the high search for money and Africa. It is recently being observed by our analyst that Ghana has been leading the league of countries that search for money on the search engine (google) for the past 5-6 years consecutively without any interruption while Nigeria has always been in the second or third place in the ranking until last year 2021, when Nigeria took the baton from Ghana. Weekly time series of the search over the 52 weeks show that the trend has never went below 75% of the highest search which was between August 29th and September 4th of the said year.

Strong relationship had been proofed to exist between information seeking behaviour and subsequent action taken by man, this perhaps is the antecedent of money ritual and human marketing in Nigeria.

MONEY

Money is believed to be a commodity which is capable and endowed with the ability to acquire other commodities of holders' desire, so is the reason individuals, groups, societies and even governments run after the super want. Although, money having both derived and composite demand is enough for the explanation of its human unconditional demand at all cost.

However, poverty, economic instability, society overrating of money over humanity etc are other factors that prompt high quest for money most especially in west Africa. Research shows that 8 out of the top 15 countries from which people are seeking information about money are African countries with Nigeria holding the ace while search from others countries which was estimated relative to that of Nigeria on 100% standardisation put Ghana second, Zambia third, United States, United Kingdom and United Arab Emirates at 13th, 14th and 15th position respectively on the rank. 

Source: Google Trends, FreshtouStat 2022

Source: Google Trends, FreshtouStat 2022

Deep analysis established that more searches were from southern part of Nigeria than the northern part, fifteen states from the south top the rank of the 37 states in Nigeria including FCT with Ebonyi topping while Zamfara is at the bottom. Although, search volume from all the states are high, there is still clear distinction between the south and the North probably as a result of their diverse believe about money and the level of their activeness in the economic activities.

Source: Google Trends, FreshtouStat 2022

Despite the alarming hick in search volume, what people are searching about money do not call for any panic. Below are the top queries about money world wide:

• Make Money
• Money heist
• Money transfer
• What is money
• How to make money
• How to get money
• Cash money
• Free money
• Money heist season 5
• Money market
• Money order
• Money control
• Money exchange
• UK money
• Money lyrics

The search is not different in Nigeria with just a little "Nigerialisation" which make their top quarries to include:

• Make money in Nigeria
• How to make money online
• Borrow money/Loan
• How can I make money
• Mobile money
• Money market
• White money

Money Ritual

In a situation when poverty is mixed with extravagancy in a society, people we have no option than to fight their way out of poverty and join those who control money at any cost. They will be careless of the legality or illegality of the available route to their presumed destination but to achieve it will be their ultimate goal without concern for humanity as we are already facing in our society. Money ritual and human marketing are some of the vices reigning in our society today.

These has over the time make people from about nine countries of the world to be seeking information on money ritual, the trend of the searches though random but it maintain its random pattern while going up.

Source: Google Trends, FreshtouStat 2022

Research show that Nigerians seek information on money ritual more than any other part of the world in 2021. The volume of quarry received by google from Nigeria is almost three times of what was received from Ghana (another West African country), South Africa (9), while the search volume from United Kingdom, Indonesia and India are less than one each relative to Nigeria. From the chat below, it apparent that it is almost safe to say that people who are seeking information about money ritual are from Nigeria and no where else.

Source: Google Trends, FreshtouStat 2022

In Nigeria, six out of the seven states from which people seek information about money ritual are in the southern part of the country, only FCT which is not in the south but as capital state belongs to everyone. These make it seemingly clear that it is southerners who engage in money rituals. As shown in the coming chat, Oyo state resides the highest number of people seeking information on money ritual, follow by Lagos, Edo state, FCT, Rivers, Ogun state and Anambra.

Source: Google Trends, FreshtouStat 2022

Search for money ritual unlike search for money on the net called for panic as it is clear from the top quarries that searchers are ready to implement the information gotten, they were seeking action oriented information using words like "how to do...", and for those who fear God, their searches look like "... in a way that please God" and "money ritual in the bible". It seems everyone need money - "Big money" and they are considering ritual but in its easiest form.

The top world wide quarries on money ritual are:

• The ritual
• How to do money ritual
• Money rituals
• Money ritual meaning
• How to make money ritual
• How to make money
• Money spell
• Water ritual for money
• Full moon money ritual
• Money manifestation ritual
• Bloodstained ritual of the night
• How to do Money ritual in Yoruba
• Illuminati
• Money amulet ritual prayer
• How to do money ritual in a way that please God
• Money ritual in the bible

And peculiar quarries to Nigeria are:

• How to do Money ritual in Yoruba
• How to do money ritual in a way that please God

These is unfortunate but is explaining what we are witnessing in our society today. Hardly will a week pass without a case of ritual killing in the most concerned southern Nigeria states especially in the Yoruba land.